Newsletter Marketing
In today’s digital landscape, where information circulates at breakneck speed, newsletter marketing offers an effective way to build a direct and personal connection with your target audience. By sending regular emails, you can keep your customers and prospects up to date, inform them about new products or services and create a loyal community.
- Creation of newsletter campaigns
- Playout of the newsletter campaign
- Building flows (in Klavio e.g.)
- AI optimization
- Campagins
Ready for customer loyalty?
A well-designed newsletter makes it possible to maintain targeted communication and strengthen customer loyalty. In contrast to other marketing channels such as social media, where content can quickly get lost, a newsletter remains in the recipient’s inbox and can be called up again at any time.
Newsletter marketing also offers an excellent opportunity to measure and optimise your own marketing measures. By analysing open rates, click rates and other key figures, you can precisely determine the effectiveness of your campaigns and continuously improve your strategy.
- 95% of marketers agree that email marketing has an excellent ROI
- 9 out of 10 marketers state that email marketing is very or extremely important for their overall marketing strategy
- 4 out of 5 customers prefer email to any other form of communication
30%
Cost savings
Reduce your costs by 30% with efficient and easy-to-manage email marketing.
3x
Website traffic
Triple your website traffic with efficient and easy-to-manage email marketing.
50%
more turnover
Increase your sales by 50% with efficient and easy-to-manage email marketing.
Constant website traffic
Emails that reach the inbox and are displayed are generally also seen and the likelihood of them being opened is high, provided the email subject line is appealing and the sender is known.
In well-designed newsletters with relevant content, readers click on the call-to-actions to receive further information and thus generate constant website traffic.
Significant cost savings
Another factor that should not be underestimated is the huge cost saving when sending emails compared to other marketing disciplines. Paid advertising such as banner advertising, Google AdWords, Facebook Ads and influencer marketing is much more expensive than newsletter marketing.
The costs for newsletter software are manageable. The personnel costs are also lower, as the newsletter is created, evaluated and optimised more quickly than other media.
