BETA Wellness
BETA Wellness has been the first port of call when it comes to premium whirlpools, swim spas and saunas for more than 12 years. The customer’s goal in online marketing is to collect leads and encourage customers to visit the exhibitions (showrooms). SirPauls is responsible for the client’s CMS optimisation and support, Google Ads, social media performance marketing and SEO. On the one hand, the focus is on advertising the individual products and on the other hand, special campaigns for offers and promotions are developed.
- Social Media Marketing
- SEO & optimising loading time
- Bing & Google Ads
Multilingual Google Ads
Internationally successful!
SirPauls looks after BETA Wellness in the area of Google Ads in Austria, the UK and France. The main focus of Google Ads support is to cover the relevant keywords so that the adverts can be placed in a targeted manner. The focus is on the customer’s three most important product groups: whirlpools, swim spas and saunas. As part of the collaboration, the client benefits both from SirPauls’ language portfolio and from the close cooperation with Google through its Premium Partner status.
SEO
Climbing up the ranking ladder
The challenge was to get the most important keywords (so-called ‘money keywords’) among the best organic search results. First, we created an SEO site audit to eliminate the biggest technical errors on the site. Then we started optimising the 3 most important subpages (the 3 largest product groups). The page title was rewritten, the H-tags optimised and the page loading time improved. At the same time, the content was expanded. This measure has increased the time users spend on the subpages by 30 %. As a result, we managed to place the most important keywords among the top results of the organic search on google.at within approx. 3 months.
