Ingenieurbüro Lang
IB Lang is an engineering company specialising in refrigeration and heating technology. For 30 years, the company has impressed clients with its innovative services and interdisciplinary planning for construction projects such as the LKH Graz or the aircraft tower in Vienna-Schwechat. In order to better portray the USPs in areas such as planning visualisation using VR (virtual reality), we rebuilt the website from scratch. At the same time, we revised the entire branding and designed a new logo.
- Logo & Branding CI
- Website
- Business Cards
A clean branding
A simple logo with recognition value.
The idea was to design the branding in such a way that the logo is easily recognisable from a distance. A clear cut and high contrast were also important, as the logo needed to be suitable for a wide range of media. Whether as a logo on property developers or on stationery, the primary aim was to create a timeless recognition value. The colour palette and font also reflect the construction industry with their geometric, professional style, thus creating an aesthetic unity with the logo.
Website
A new portfolio that leaves no questions unanswered.
With the development of the new website, we not only drastically improved the loading time and usability, but also expanded the scope of content. A strong focus on the BIM (Building Information Modelling) system – a virtual reality-controlled visualisation of ventilation and heating systems – was important to the client. In order to illustrate the ventilation and heating systems to future website visitors, we created a separate landing page with 3D models. It was important not to limit the performance of the site and to achieve an optimal balance between performance and visually striking visualisations.
