DicloAkut®
Our client ‘Genericon Pharma GmbH’ commissioned us to create two fast-loading, clean and, above all, well-ranking landing pages for its new products ‘DicloAkut®’ and IbuComp®’. In order to fulfil these requirements, we implemented the website with ‘Webflow’ as the CMS. The advantage? We were able to publish our interactive Figma design drafts as real websites in a very short time. Webflow includes a lightning-fast CDN (Content Delivery Network) to load media content at optimum speed. Since all the essential tools (SEO optimisation, Javascript libraries, etc.) are provided by the platform itself, there are no longer the typical WordPress ‘plugin update worries’. It just works.
- UI design
- Programming
- SEO optimisation
- Graphic creation
Webdevelopment
Webflow theme development
When developing the ‘theme’, we focussed on a modular structure. They say good code should be DRY (don’t repeat yourself), so we made sure to reuse many style elements and were thus able to reduce our CSS code to a minimum. Since we designed both landing pages similarly, we were able to simply duplicate the first page after a basic structure and adapt changes such as wordings, graphics and colours for both pages individually.
Loading time
SEO-optimised web design
After programming the basic structure, we optimised the pages for Google’s search engine ranking. In addition to content factors (page titles, H-tags, etc.), mobile loading times are also playing an increasingly important role in Google’s ranking. If a website has to load too much data, many users bounce prematurely, which damages the search engine ranking. We therefore always pay attention to optimised images, fonts & so-called ‘lazy loading’ of non-critical scripts. Thanks to all these measures, we were able to achieve a speed index of less than 0.5 seconds for these websites.
